DocumentCode
727696
Title
It looks pretty from a distance? The role of familiarity in food perceived authenticity
Author
Aiqiang Fang ; Weijian Zeng
Author_Institution
Sun Yat-sen Bus. Sch., Sun Yat-sen Univ., Guangzhou, China
fYear
2015
fDate
22-24 June 2015
Firstpage
1
Lastpage
6
Abstract
The goal of this study is to investigate the relationship between food consumption intention and different kinds of perceived authenticity empirically. Moreover, we studied the special roles of experiential and informational familiarity play in the relationship. The result of this study indicated that different kinds of familiarity will take effect on different paths. It´ important for the practitioners to take adapted marketing actions to meet the customers with different familiarity.
Keywords
food products; adapted marketing actions; experiential familiarity; food consumption intention; food perceived authenticity; informational familiarity; Context; Decision making; Indexes; Market research; Reliability; Sun; Food authenticity; experiential familiarity; informational familiarity; objective authenticity; subjective authenticity;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2015 12th International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-4799-8327-8
Type
conf
DOI
10.1109/ICSSSM.2015.7170257
Filename
7170257
Link To Document