Research on the development of manufacturing servitization based on a business model analysis framework

Manufacturing servitization has become a significant trend in recent years, as what the manufacturing enterprises provide change from products to service packages. Manufacturing servitization is described as the innovation of business model. In the “new normal” economy, the rapid development of manufacturing servitization will give impetus to industrial transformation and upgrading. In order to analyze the key factors in its success what should be taken into consideration, the paper builds a business model analysis framework which is comprehensive enough to cover both macro and micro aspect, and gives suggestions to the government and the enterprise to promote the development of manufacturing servitization.