Native cybermedia of web and social networks: Presence and activity of Spanish media on facebook and Twitter

The impact of new information and communication technologies on the traditional paradigm of communication in general and the newspaper industry in particular has been reflected in issues such as the significant development in recent years the online media in Spain called digital natives originates from the network itself. This paper focuses on analyzing the presence and position of these online media in the most important social networks for its generalization and implantation, Facebook and Twitter, then to the extent that the model of information consumption has also undergone major transformations, seems fundamentally a good positioning of the media on these social networks to succeed in this new scenario.