e-Business application to students´ blended learning in higher education

e-Business Supports Higher Education the Same Way It Helps Companies in General. E-Business Application in higher education has already become an indispensable tool in both university staff and students´ daily life. A number of technological, educational and business models of e-Business application in higher education have been developed. However, the educational models of e-Business application in higher education mostly focus on blended learning, thereby they lack the blended educational process that comprises blended teaching, peer-learning and learning. These one-sided educational models do not contribute to the qualitative blended educational process for the improvement of students´ learning achievements. Aim of the present paper is to work out the educational model of e-Business application in higher education underpinning analysis of quality of the institutionalized blended educational process for the improvement of students´ learning achievements. The meaning of the key concepts e-Business application and blended learning is studied. Moreover, the logical chain of analysis is shown: e-Business → blended learning → a model of the blended educational process → empirical study within a multicultural environment. The results of the present research show that students´ learning achievements after having been implemented the blended educational process have been enhanced. Directions of further research are proposed.