Experiencing global culture in Vatel: Implications of using knowledge management concepts for approaching culture in professional communication

To explore the meaning of “global culture” in a professional communication context, this paper explores the “unsettled” global culture of Vatel, a private business school educating students from nearly 50 different countries for the hospitality industry. This paper explores the role of knowledge management in understanding global culture, arguing that the notion of “unsettled” cultures demonstrates how ideologies function in global settings and draw on national “settled” cultural resources. In unpacking different aspects of Vatel´s culture this paper questions assumptions built into cultural frames of reference by offering a global culture frame, drawing on cultural resources from country based “settled” cultural contexts, and reflects on how global cultural contexts can benefit from a knowledge management approach to this dynamic between “settled” cultural contexts and “unsettled” cultural ideologies that frame global cultural experiences. This approach to culture offers an opportunity for professional and technical communicators to reflect on global cultural contexts in the workplace.