Title :
Dark side or insight? Yik Yak and culture on campus
Author :
Northcut, Kathryn M.
Author_Institution :
Missouri Univ. of Sci. & Technol., Rolla, MO, USA
Abstract :
This paper provides results from a pilot study of Yik Yak at one STEM-oriented research university in the Midwest. This paper reports on two aspects of the anonymous messaging app, Yik Yak: location-dependence and purposes for writing. Suggestions for improved research protocols are included.
Keywords :
cultural aspects; educational institutions; electronic messaging; mobile computing; STEM-oriented research university; Yik Yak; anonymous messaging app; culture; location-dependence; writing purposes; Electric shock; Encoding; Media; Psychology; Reliability; Twitter; Writing; Social media; disruptive technologies; qualitative research;
Conference_Titel :
Professional Communication Conference (IPCC), 2015 IEEE International
Conference_Location :
Limerick
Print_ISBN :
978-1-4799-3374-7
DOI :
10.1109/IPCC.2015.7235779
