• DocumentCode
    736849
  • Title

    Discuss the Relationship between Logistics and Marketing

  • Author

    Lei, Wang

  • fYear
    2015
  • fDate
    13-14 June 2015
  • Firstpage
    396
  • Lastpage
    399
  • Abstract
    The relationship between marketing and logistics management, logistics affects the market marketing, marketing facilitator logistics, in order to achieve marketing, meet customer demand, improve effectively, make the product value to maintain customer loyalty and so on all need to be adjusted, logistics and marketing for the logistics management strategy and marketing strategy implementation of the great role in promoting.
  • Keywords
    Advertising; Customer services; Industries; Logistics; Transportation; Marketing; contact; logistics;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Measuring Technology and Mechatronics Automation (ICMTMA), 2015 Seventh International Conference on
  • Conference_Location
    Nanchang, China
  • Print_ISBN
    978-1-4673-7142-1
  • Type

    conf

  • DOI
    10.1109/ICMTMA.2015.101
  • Filename
    7263594