DocumentCode
736849
Title
Discuss the Relationship between Logistics and Marketing
Author
Lei, Wang
fYear
2015
fDate
13-14 June 2015
Firstpage
396
Lastpage
399
Abstract
The relationship between marketing and logistics management, logistics affects the market marketing, marketing facilitator logistics, in order to achieve marketing, meet customer demand, improve effectively, make the product value to maintain customer loyalty and so on all need to be adjusted, logistics and marketing for the logistics management strategy and marketing strategy implementation of the great role in promoting.
Keywords
Advertising; Customer services; Industries; Logistics; Transportation; Marketing; contact; logistics;
fLanguage
English
Publisher
ieee
Conference_Titel
Measuring Technology and Mechatronics Automation (ICMTMA), 2015 Seventh International Conference on
Conference_Location
Nanchang, China
Print_ISBN
978-1-4673-7142-1
Type
conf
DOI
10.1109/ICMTMA.2015.101
Filename
7263594
Link To Document