DocumentCode :
736849
Title :
Discuss the Relationship between Logistics and Marketing
Author :
Lei, Wang
fYear :
2015
fDate :
13-14 June 2015
Firstpage :
396
Lastpage :
399
Abstract :
The relationship between marketing and logistics management, logistics affects the market marketing, marketing facilitator logistics, in order to achieve marketing, meet customer demand, improve effectively, make the product value to maintain customer loyalty and so on all need to be adjusted, logistics and marketing for the logistics management strategy and marketing strategy implementation of the great role in promoting.
Keywords :
Advertising; Customer services; Industries; Logistics; Transportation; Marketing; contact; logistics;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Measuring Technology and Mechatronics Automation (ICMTMA), 2015 Seventh International Conference on
Conference_Location :
Nanchang, China
Print_ISBN :
978-1-4673-7142-1
Type :
conf
DOI :
10.1109/ICMTMA.2015.101
Filename :
7263594
Link To Document :
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