Abstract :
In recent years, the rapid development of electronic commerce makes online shopping has become a part of life, residents indispensable visible, online shopping has its unique advantages. To explore the price advantage of online shopping, online shopping and network analysis of the cost structure, and has a very important significance to understand the price game two shopping way. At the same time, factors that affect the price of two shopping, for businesses to choose the mode of operation also has an important reference significance.