Exploring a Three-Dimensional, Requirements-Based, Balanced Scorecard Business Model: On the Elicitation and Generation of a Business Model Canvas

Business models play a pivotal role in organizations, building bridges and enabling dialogue between business and technological worlds. Also, goals and rules associate with processes to compose its base structure, driving and supporting the organization´s strategy. Additionally, as balanced scorecards are the reference in strategy management, a combination of these three dimensions can lead to a stronger, more strategy-oriented, business model, aggregating functional, nonfunctional and strategy dimensions. Following our proposal for the specification of a three-dimensional business model, covering the elicitation of business goals and rules from process level use cases, and their connection to balanced scorecard, we now aim to explore it with a practical application scenario. Taking advantage of a cube structure and a method definition within a SPEM approach, which is adaptable to model variations, our proposal allows for the use of different viewpoints to perform diverse business model transformations. In this paper we apply our proposal twice by revisiting a project of a two-step elicitation and generation of a business model canvas.