Title :
Micropreneurs: The Rise of the MicroISV
Author :
Thackston, Russell ; Umphress, David
Author_Institution :
Auburn University
Abstract :
Micro Independent Software Vendors (microISVs) are small software businesses operated by entrepreneurs who build and sell shrink-wrapped, noncustom software. The microISV Research Alliance at Auburn University conducted a survey, identifying challenges associated with building and operating such businesses.
Keywords :
Companies; Industries; Marketing and sales; Software; Software development; entrepreneur; microISV; micropreneur; software; survey;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2012.28
