• DocumentCode
    737871
  • Title

    Increasing the ROI of social media marketing

  • Author

    Kumar, Vipin ; Mirchandani, Rohan

  • Volume
    41
  • Issue
    3
  • fYear
    2013
  • Firstpage
    17
  • Lastpage
    23
  • Abstract
    This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
  • fLanguage
    English
  • Journal_Title
    Engineering Management Review, IEEE
  • Publisher
    ieee
  • ISSN
    0360-8581
  • Type

    jour

  • DOI
    10.1109/EMR.2013.6596535
  • Filename
    6596535
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=737871