Abstract :
Over the last few years, thanks to crowdfunding, many interesting products have become available for sale that would have been unlikely to hit the market otherwise. Yet crowdfunding is not a silver bullet. If you look closely at the listings at Kickstarter.com and Indiegogo.com, you´ll find many ideas that weren´t successful. Interviews with Amanda Williams and Khai Truong, both of whom have created successful crowdfunding projects, highlight what it takes to exploit crowdfunding to turn an idea into an actual product.
