Deep linking: an ethical and legal analysis

Deep linking, the practice of linking to a subsidiary page rather than the home page of another organization´s Web site, is the subject of considerable controversy. In several recent lawsuits, plaintiffs have alleged violations of copyright, trademark, and commercial laws. I review the legal and ethical issues regarding deep linking and comment on how the ethical conflict between rights and utility motivates the controversy. I conclude that protecting site owners´ rights to control deep linking to their sites is a stronger value than enhancing the utility of the Web for users by allowing completely unrestricted deep linking. Finally, I recommend a collection of resources for Web developers interested in staying current with the evolving controversy