DocumentCode
750858
Title
The effect of inductively versus deductively organized text on American and Japanese readers
Author
Spyridakis, Jan H. ; Fukuoka, Waka
Author_Institution
Dept. of Tech. Commun., Washington Univ., Seattle, WA, USA
Volume
45
Issue
2
fYear
2002
fDate
6/1/2002 12:00:00 AM
Firstpage
99
Lastpage
114
Abstract
When document designers localize documents for readers in other cultures, they should consider what text organization will best suit those readers. The study presented examines American and Japanese readers´ comprehension of and preference for expository text that contains a thesis and is organized either inductively or deductively. The results revealed that while Americans performed equally well with either organizational structure, Japanese readers recalled more information from inductively organized text. The implications for document designers in English and Japanese speaking countries are discussed
Keywords
human factors; professional communication; American readers; Japanese readers; Japanese speaking countries; contrastive rhetoric; deductive organizational patterns; deductively organized text; document design; document designers; expository text; inductively organized text; organizational structure; reader comprehension; reader preference; structural schemata; text organization; Globalization; IEEE news; Impedance; Professional communication; Rhetoric; Text analysis;
fLanguage
English
Journal_Title
Professional Communication, IEEE Transactions on
Publisher
ieee
ISSN
0361-1434
Type
jour
DOI
10.1109/TPC.2002.1003692
Filename
1003692
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