Title :
The effect of inductively versus deductively organized text on American and Japanese readers
Author :
Spyridakis, Jan H. ; Fukuoka, Waka
Author_Institution :
Dept. of Tech. Commun., Washington Univ., Seattle, WA, USA
fDate :
6/1/2002 12:00:00 AM
Abstract :
When document designers localize documents for readers in other cultures, they should consider what text organization will best suit those readers. The study presented examines American and Japanese readers´ comprehension of and preference for expository text that contains a thesis and is organized either inductively or deductively. The results revealed that while Americans performed equally well with either organizational structure, Japanese readers recalled more information from inductively organized text. The implications for document designers in English and Japanese speaking countries are discussed
Keywords :
human factors; professional communication; American readers; Japanese readers; Japanese speaking countries; contrastive rhetoric; deductive organizational patterns; deductively organized text; document design; document designers; expository text; inductively organized text; organizational structure; reader comprehension; reader preference; structural schemata; text organization; Globalization; IEEE news; Impedance; Professional communication; Rhetoric; Text analysis;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.2002.1003692