Title :
Power from the edge [Apple video iPod]
Author :
Macedonia, Michael
Abstract :
Given Google´s Web-centric world view and Microsoft´s everything-for-everybody approach, we can anticipate a clash of titans that will attempt to execute distinctly different strategies in the computing world. The real winner could be an Apple product that can deliver TV shows and music to your cell phone - controlling the distribution channel - and wrapping its customers in its proprietary digital-rights management system. Call it the strategy of power from the edge.
Keywords :
Internet; entertainment; music; special purpose computers; Apple product; Google Web-centric world view; Microsoft everything-for-everybody approach; digital-rights management system; Cellular phones; DVD; Home computing; Marketing and sales; Mobile handsets; Multimedia communication; Personal communication networks; Portable computers; Portable media players; TV broadcasting; Cell phone technology; Entertainment computing; Video technology; iPod;
DOI :
10.1109/MC.2005.418
