DocumentCode
755773
Title
Power from the edge [Apple video iPod]
Author
Macedonia, Michael
Volume
38
Issue
12
fYear
2005
Firstpage
123
Lastpage
125
Abstract
Given Google´s Web-centric world view and Microsoft´s everything-for-everybody approach, we can anticipate a clash of titans that will attempt to execute distinctly different strategies in the computing world. The real winner could be an Apple product that can deliver TV shows and music to your cell phone - controlling the distribution channel - and wrapping its customers in its proprietary digital-rights management system. Call it the strategy of power from the edge.
Keywords
Internet; entertainment; music; special purpose computers; Apple product; Google Web-centric world view; Microsoft everything-for-everybody approach; digital-rights management system; Cellular phones; DVD; Home computing; Marketing and sales; Mobile handsets; Multimedia communication; Personal communication networks; Portable computers; Portable media players; TV broadcasting; Cell phone technology; Entertainment computing; Video technology; iPod;
fLanguage
English
Journal_Title
Computer
Publisher
ieee
ISSN
0018-9162
Type
jour
DOI
10.1109/MC.2005.418
Filename
1556499
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