Abstract :
Students at Cranfield Manufacturing Systems Centre helped Brompton Bikes formulate a strategy to meet rapid sales growth. The students took up Operations Excellence MSc, a two-year part-time programme based on the Cranfield MSc in Engineering and Management of Manufacturing Systems, include the Realising Competitive Manufacture module, which is set out to consolidate and embed the knowledge and skills developed throughout the two-year programme. Guided by StratNav process, the students analysed the product families of Brompton, established the basis on which they compete in the market place, and then benchmarked against key competitors. The top five developments identified to be needed by Brompton are: the formation of group technology cells, creation of a robotic brazing facility, and training and recruitment initiatives for production staff
Keywords :
bicycles; brazing; educational courses; educational institutions; engineering education; group technology; industrial robots; industrial training; production engineering; production management; recruitment; Brompton Bikes; Cranfield Manufacturing Systems Centre; Operations Excellence MSc; Realising Competitive Manufacture module; StratNav process; bicycle manufacture; group technology cells; manufacturing engineering; manufacturing management; production staff; recruitment initiatives; robotic brazing facility; training initiatives;
