A neglected form of technical communication-the new product release

The engineer may be called upon to write product announcements for his company and although in some cases he may have available professional public relations advice, in other cases he must proceed virtually alone. This paper briefly describes the type of content, style, and format of such announcements that trade journal editors are most likely to publish, and touches on some widely used company procedures established to ensure that legal and proprietary considerations are not neglected.