• DocumentCode
    764456
  • Title

    Stand up and Be Heard

  • Author

    Broner, Maurice A.

  • Volume
    7
  • Issue
    3
  • fYear
    1964
  • Firstpage
    25
  • Lastpage
    30
  • Abstract
    Presentations are effective tools to convey ideas. A presentation is either good or bad. A good one leaves a message. A bad one can be effctive also, since audiences remember that it was bad long after the message is forgotten. Planned presentations should employ both hearing and sight senses. Controlled tests indicate that people remember ideas longer under these conditions. Presentations should contain these elements: purpose; background; data generation, assimilation, and analysis; graphics; rehearsal; and delivery.
  • Keywords
    Auditory system; Business communication; Communication system control; Educational institutions; Graphics; Humans; Knowledge engineering; Speech analysis; Speech processing; Testing;
  • fLanguage
    English
  • Journal_Title
    Engineering Writing and Speech, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0018-9405
  • Type

    jour

  • DOI
    10.1109/TEWS.1964.4322579
  • Filename
    4322579