Abstract :
This article examines three major causes of bad scientific and engineering writing: 1) lack of incentive, 2) lack of interest, and 3) faulty or artificial style. Suggested remedies for each are considered, and a "model" for a paper or report is proposed. Discussion includes brief treatments of the contents of each part of the model, the interrelationships between parts, use of illustrations, and importance of the "communications situation" to style and language level.