Communication in Business and Industry [book review]

The authors (William M. Schulte and Erwin R. Steinberg) skillfully touch the needs of readers. As teachers, they understand those needs and as writers they appeal to them, clarify them, and meet them. Little more can be asked of any textbook. Additionally, this one is pleasant to read and easy to learn from. It is an effective example of its own teachings. The relaxed style is persuasive, so that one has to look twice to detect how his thinking has been altered.