Delivering on design aspirations [Design Science Fiction]

Does design mimic the movies or is pioneering design an influence to film-makers? The truth lies somewhere in between. "There is a strange thing where fact feeds off science fiction and science fiction feeds off fact," Geoff McCormick, director of experience-led design at The Alloy Group explains. "They both inspire each other and so are both driven off one another." McCormick has worked as a business consultant in the design industry for 16 years, teaming up with some of the world\´s most famous and successful designers to help them maximise the commercial effectiveness of design. There is a very close association between the ambitions of most industrial designers and science fiction writers; that relationship gets even closer with film producers.