• DocumentCode
    781087
  • Title

    Television audience research technology, today´s systems and tomorrow´s challenges

  • Author

    Thomas, William L.

  • Author_Institution
    Nielsen Media Res., Dunedin, FL, USA
  • Volume
    38
  • Issue
    3
  • fYear
    1992
  • fDate
    8/1/1992 12:00:00 AM
  • Abstract
    Television ratings information is a key element in the consumer entertainment business environment. The technology used in today´s measurement systems, as well as future requirements, are discussed. Program identification codes and consumer interface issues are highlighted
  • Keywords
    entertainment; television broadcasting; TV; consumer entertainment business environment; consumer interface issues; measurement systems; programme identification codes; television audience research technology; Antenna measurements; Cable TV; Companies; Frequency measurement; Local oscillators; Satellite broadcasting; Tuners; Tuning; Video recording; Voltage;
  • fLanguage
    English
  • Journal_Title
    Consumer Electronics, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0098-3063
  • Type

    jour

  • DOI
    10.1109/30.156667
  • Filename
    156667
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=781087