Abstract :
As a matter of editorial policy, there will be an increased demand on contributors to present their material well. "Unreadability" is not a measure of excellence; any article whose substance cannot be grasped after two readings by an interested reader reflects badly on its writer and on the depth of his understanding of his results and their general significance and place in the field. Writers must attempt to sell their contributions, and tell the general reader right in the Introduction why their results are important or why their articles are worth reading, and at whom the presentation is beamed.
