Title :
Why Consumers (Don´t) Adopt Smart Wearable Electronics
Author :
Anderson, Gretchen ; Lee, Gwanhoo
Author_Institution :
American Univ., Washington, DC
Abstract :
This research examines various factors affecting consumer adoption of a smart wearable electronics product, specifically an iPod jacket. The results indicate that consumers find convenience and compatibility the most important adoption factors while observability and perceived social prestige are the least important.
Keywords :
consumer behaviour; consumer electronics; electronic products; wearable computers; consumer adoption; iPod jacket; smart wearable electronics; Bluetooth; Clothing; Consumer electronics; Intelligent sensors; Mobile handsets; Observability; Portable media players; Tactile sensors; Technological innovation; Wearable sensors; adoption factors; consumer adoption; iPod jacket; wearable electronics;
Journal_Title :
Pervasive Computing, IEEE
DOI :
10.1109/MPRV.2008.64
