Pricing and Revenue Maximization for Battery Charging Services in PHEV Markets

This paper investigates a pricing strategy to maximize the revenue in future plug-in hybrid electric vehicles´ market for battery charging services. Service models are developed for a monopoly market with two typical service classes. The unique characteristics of battery charging result in a piecewise linear quality of service (QoS) model. By resorting to the concept of superdifferential, some theoretical results, including the existence and uniqueness of the subscriber equilibrium and the convergence of the corresponding subscriber dynamics, are established. In the course of developing revenue-maximizing pricing strategies for both service classes, a general tradeoff has been identified between monetization and customer acquisition.