• DocumentCode
    807024
  • Title

    Going once, going twice... sold---by the sales engineer [Career Building Blocks]

  • Author

    Stoiljkovic, Vladimir

  • Author_Institution
    Cobham Technical Services
  • Volume
    28
  • Issue
    3
  • fYear
    2009
  • Firstpage
    25
  • Lastpage
    27
  • Abstract
    Sales engineers (SE) are employed by engineering companies to promote and ultimately sell their products and services. An SE should posses technical expertise as well as communicating and negotiating skills. The job could be a first step to sales or marketing management role.
  • Keywords
    promotion (marketing); sales management; communication skills; marketing management; negotiating skills; product promotion; sales engineers; sales management; technical expertise;
  • fLanguage
    English
  • Journal_Title
    Potentials, IEEE
  • Publisher
    ieee
  • ISSN
    0278-6648
  • Type

    jour

  • DOI
    10.1109/MPOT.2009.932099
  • Filename
    4907983
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=807024