Toward an electronic marketplace for higher education

Author

Mourad, Magda ; Hanley, Gerard L. ; Sperling, Barbra Bied ; Gunther, Jack

Author_Institution

IBM Thomas J. Watson Res. Center, NY, USA

Volume

38

Issue

6

fYear

2005

fDate

5/1/2005 12:00:00 AM

Firstpage

66

Lastpage

75

Abstract

The availability of digital content has created opportunities for universities and publishers to improve the marketplace. Google lets users search a world of information in a second, and Amazon promotes a user community by publishing users´ product evaluations and recommendations. These models motivate an education electronic marketplace (ede-marketplace) as well as reshape how academic institutions view information discovery, evaluation, and acquisition. A case study of a MERLOT-IBM prototype shows framework for the secure creation, management, and delivery of digital content for education and offers insights into service requirements.

Keywords

Internet; content management; distance learning; electronic commerce; further education; marketing data processing; search engines; security of data; teaching; Google; MERLOT-IBM prototype; digital content delivery; ede-marketplace; education electronic marketplace; higher education; Availability; Books; Collaboration; Collaborative software; Consumer electronics; Content management; Prototypes; Publishing; Software libraries; Testing; digital content delivery; e-learning; ede-marketplace; education; information discovery; virtual learning environment;

fLanguage

English

Journal_Title

Computer

Publisher

ieee

ISSN

0018-9162

Type

jour

DOI

10.1109/MC.2005.205

Filename

1439456