Title :
A Smart B2C e-Commerce System Based on ACP Approach
Author :
Chen Lyu ; Lefei Li ; Tao Pan
Author_Institution :
Dept. of Ind. Eng., Tsinghua Univ., Beijing, China
Abstract :
We introduce a smart business-to-consumer (B2C) e-commerce system based on the artificial systems, computational experiments, and parallel execution (ACP) approach to intelligently understand customers´ interests and provide a customized B2C service experience. Taking recommendation as an example, the behavioral experiments´ result shows significant improvement of the proposed system.
Keywords :
electronic commerce; parallel processing; ACP approach; artificial systems; parallel execution approach; smart B2C e-commerce system; smart business-to-consumer e-commerce system; Business; Computational modeling; Consumer behavior; Data models; Electronic commerce; Information filtering; Market research; Recommender systems; Social network services; ACP approach; e-commerce; intelligent systems; recommendation system;
Journal_Title :
Intelligent Systems, IEEE
DOI :
10.1109/MIS.2014.59
