Abstract :
The mass of people descending on Beijing for the 2008 Olympics provides a great opportunity for mobile phone network operators to provide a variety of roaming services. Event roamers are a segmented, captive market that all share a common interest, in this case the Olympics. All the roamers will have common needs, such as finding their way around and enjoying the event. This presents operators with the perfect opportunity to offer tailored services that will meet all the roamers´ needs, increase their satisfaction and, therefore, generate more revenue. All it takes for operators to achieve this is a few unique SMS based solutions that will provide real value to Olympics roamers.
