DocumentCode
862669
Title
Choosing between technology solutions
Author
Desouza, Kevin ; Jha, Sanjeev ; Apagari, Sridhar P. ; Chen Ye
Author_Institution
Sch. of Inf., Washington Univ., Seattle, WA, USA
Volume
16
Issue
1
fYear
2006
Firstpage
42
Lastpage
45
Abstract
This paper presents the results of a study on how users choose between two technology solutions that are nearly identical. In this study, two popular web browsers were considered: Microsoft Internet Explorer (IE) and Mozilla´s Firefox version 1.0. The study brings into light a number of characteristics that affect users´ perception of a technology and their decision to switch.
Keywords
Internet; decision making; online front-ends; software reviews; Internet Explorer; Mozilla Firefox; Web browsers; decision making; emotional switchers; irrational switchers; rational switchers; technology solutions;
fLanguage
English
Journal_Title
Engineering Management Journal
Publisher
iet
ISSN
0960-7919
Type
jour
DOI
10.1049/em:20060110
Filename
1604983
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