DocumentCode
882492
Title
Beware the lure of software slogans
Author
Palmer, John
Author_Institution
IBM Consulting Group, Mt. Pleasant, NY, USA
Volume
13
Issue
3
fYear
1996
fDate
5/1/1996 12:00:00 AM
Firstpage
18
Lastpage
20
Abstract
The author considers the advantages and disadvantages of software slogans. He explains how slogans can help sell new ideas, but unfortunately can also be dangerous. Too often developers turn slogans into a fundamental software engineering principle, which then becomes a commandment
Keywords
DP industry; marketing; software engineering; marketing; slogan advantages; slogan disadvantages; software engineering principle; software industry; software selling; software slogans; Chaos; Elevators; Hair; Humans; Process planning; Shape; Software tools; Switches; TV; Time measurement;
fLanguage
English
Journal_Title
Software, IEEE
Publisher
ieee
ISSN
0740-7459
Type
jour
DOI
10.1109/52.493014
Filename
493014
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