Abstract :
I¿m about to break a promise to myself. I promised that I would never write about green business travel. That¿s because I regard most eco initiatives as little more than cynical attempts to induce guilt. Then once they¿ve made us feel guilty for flying 4,000 miles to an essential meeting, they offer to assuage it by making us sign a `carbon neutral¿ slip in the air-conditioned bar afterwards. Rather than pride itself on promoting international relations, the business travel industry now feels obliged to continually say it¿s sorry.
