Title :
The Media are the Message: ´The Influencers´
Abstract :
The author reflects on the impact of media and other opinion leaders in the 1970s and early 1980s on the emerging software industry: The fortunes of companies in the nascent personal computer market rose or fell, depending on what these opinion magnates said, wrote, or did (or did not)
Keywords :
DP industry; history; computer company fortune; media impact; nascent personal computer market; opinion leader; opinion magnate; software industry; Companies; Computer industry; Computer networks; Consumer electronics; Data engineering; Databases; Engineering management; Hardware; Microcomputers; Solids; Computerworld; PC software; Software Magazine; industry analysts; personal computers; software; software reviews; trade shows;
Journal_Title :
Annals of the History of Computing, IEEE
DOI :
10.1109/MAHC.2006.75
