DocumentCode
909959
Title
Organization of new product research in the electronics industry in competitive environments
Author
Seshagiri, N. ; Chandrasekhar, P.
Volume
58
Issue
1
fYear
1970
Firstpage
160
Lastpage
161
Abstract
A nonlinear programming model is developed for describing the organization of new product research in a competitive environment. As an illustration, an optimal strategy is realized for the new product research in the electronic instruments industry. Modifications for applying the model to developing countries are suggested.
Keywords
Cost function; Electronics industry; Industrial electronics; Instruments; Marketing and sales; Production planning;
fLanguage
English
Journal_Title
Proceedings of the IEEE
Publisher
ieee
ISSN
0018-9219
Type
jour
DOI
10.1109/PROC.1970.7569
Filename
1449499
Link To Document