Title :
Organization of new product research in the electronics industry in competitive environments
Author :
Seshagiri, N. ; Chandrasekhar, P.
Abstract :
A nonlinear programming model is developed for describing the organization of new product research in a competitive environment. As an illustration, an optimal strategy is realized for the new product research in the electronic instruments industry. Modifications for applying the model to developing countries are suggested.
Keywords :
Cost function; Electronics industry; Industrial electronics; Instruments; Marketing and sales; Production planning;
Journal_Title :
Proceedings of the IEEE
DOI :
10.1109/PROC.1970.7569