Developing managers in a service industry

In the world´s largest international air carrier, there was a need to unify and harmonise the premerger management philosophies and practices of BOAC and BEA, this in the unstable business environment of the last decade. The unified organisation structure was introduced in 1977, and is proving its value. Clear objectives have been defined, for example the corporate employment strategy. Effective two-way communication is encouraged through briefing groups and presentations, such as the Long Term Plan. Consultation and participation ensure motivation in this competitive and changing market environment, where effectiveness must be maximised. Managers are free to act within an understood frame of reference. BA aims to grow its own managers through progressive development and review of their potential, particularly by broadening their experience. For the future adaptability with coherence is necessary.