DocumentCode :
936819
Title :
Product revitalisation
Author :
Gaskell, Tom
Volume :
2
Issue :
3
fYear :
1992
fDate :
6/1/1992 12:00:00 AM
Firstpage :
145
Lastpage :
151
Abstract :
Many companies exclusively develop brand new products-they never try to upgrade existing ones. Evidence from the Far East indicates that alternative approaches may be more successful. The author explores ways in which `revitalising´ products can be a cost-effective route to market success. The author describes the evolutionary approach to product development adopted in Japan and then discusses a type of incremental product developments-revitalisation. Barriers to the technique are also discussed. The three main steps in revitalisation are then discussed
Keywords :
design engineering; Japan; incremental product developments; product development; product revitalisation;
fLanguage :
English
Journal_Title :
Engineering Management Journal
Publisher :
iet
ISSN :
0960-7919
Type :
jour
Filename :
145223
Link To Document :
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