Debunking the better mousetrap myth [product delivery]

This article deals with an area of product delivery that very few of us ever touch. It is an interesting introduction to sales and what goes on at the other end of the development cycle for a new product. One reviewer thought that selling is much more art than science and that it requires native skills and intuition that are foreign to the engineering and scientific mindsets. The reviewer felt that sales techniques just aren´t something you pick up instantly. Hopefully, this article encourages you to understand the sales process better and to seek out a talented salesperson who can help market and sell your innovations or products.