Coming soon to a Wal-Mart near you

According to the Web site of the Association for Automatic Identification and Data Capture Technologies [http://www.aimglobal.org/technologies/rfid], "radio frequency identification (RFID) technology is an automatic way to collect product, place, and time or transaction data quickly and easily without human intervention or error." With the ability to track everything from crates of disposable razors to individual peanut-butter jars on the store shelves, RFID technology offers the potential of "real-time supply chain visibility." Promoters of RFID technology feel [C. Humer, 2003] that "RF tags are to this decade what the Internet was to the 1990\´s-a promise of radical change in the way business is done." However, before the full potential of RFID technology can be realized, several hurdles need to be overcome: reliability, cost, lack of standards, and security. As these hurdles gradually diminish, Wal-Mart publicly embraces the technology.