Virtual Objects in Electronic Catalogs: A Human–Computer Interface Issue

Web interface design is an important aspect of electronic commerce (EC). However, apart from design frameworks and guidelines for web-based EC, not much has been done by researchers or practitioners on how electronic catalogs (e-catalogs) influence the users´ desirability and satisfaction as purchasers. In this correspondence, we investigate the form of media that represented the most efficient mode to present products to web users by summarizing and evaluating various existing forms of e-catalogs and their respective responses from web users. We conclude that a 3-D virtual object (VO) is the most efficient mode of electronic cataloging for Web interface due to a better sense of presence of users, a more attractive and enjoyable media of delivery of useful information to users, and a higher level of engagement of user´s memory. A 3-D VO, as a result, generates the highest users´ satisfaction, which leads to increased propensity to purchase. Further, we discuss the practical and theoretical research implications of these findings to e-catalogs.