• DocumentCode
    980051
  • Title

    Customers must be the industry´s driving force (telecommunication industry)

  • Author

    Vallance, I.

  • Author_Institution
    British Telecom London, UK
  • Volume
    31
  • Issue
    12
  • fYear
    1993
  • Firstpage
    20
  • Lastpage
    23
  • Abstract
    The competition and marketing trends set in motion by the AT&T divestiture are discussed. Developments in the four major markets-in the US, continental Europe, Asia-Pacific, and the UK-are examined. The dangers of regulation and the growing power of the regulator are addressed.<>
  • Keywords
    marketing; telecommunication; AT&T; Asia-Pacific; Europe; UK; USA; competition; customers; divestiture; marketing trends; regulation; telecommunication industry; Communication industry; Costs; Explosions; Industrial relations; Layout; Monopoly; Optical distortion; Optical fibers; Regulators; Telecommunications;
  • fLanguage
    English
  • Journal_Title
    Communications Magazine, IEEE
  • Publisher
    ieee
  • ISSN
    0163-6804
  • Type

    jour

  • DOI
    10.1109/35.247950
  • Filename
    247950