Title :
Marketing Leadership in Hospitality: foundations and practices
Publication :
New York VAN Nostrand Reinhold
Notes :
647.940^cL4^n.688 , Glossary
Added entries :
AU نويسنده Richard E. Chambers , AU نويسنده Harsha E. Chacko
Subject :
Hospitality industry- marketing+Managing the marketing system+Marketing environment+Hospitality customer+Communications mix+Channels of distribution+International market
