Record number
3333
Title
Wiley international encyclopedia of marketing
Publication
Chichester Wiley
Published Year
2011
Fierst Pages
xv
Main Pages
239
Collation
xv، 239، figure/chart
Reprint
False
Contents
V. 1. marketing strategy/edited by Robert A. Peterson and Roger A. Kerin- V. 2. Marketing research/ edited by Wagner A. Kamakura- V. 3. Consumer behavior/edited by Richard P. Bagozzi and Ayalla A. Ruvio- V. 4. Advertising and intergrated communication/edited by Michael A. Belch and George E. Belch- V. 5. Product innovation and management/edited by Barry L. Bayus- V. 6. International marketing/edited by Daniel C. Bello and David A. Griffith- V. 7. Cumulative index
Added entries
AU ویراستار Sheth Jagdish N , AU ویراستار Malhotra Naresh K.
Editor
Sheth Jagdish N
Subject
Marketing- Encyclopedias
Class
658
Number
8003
CutterNumber
W 5
ISBN
0 , 978-1-405-16178-7
Language
انگليسي
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