Contents :
V. 1. marketing strategy/edited by Robert A. Peterson and Roger A. Kerin- V. 2. Marketing research/ edited by Wagner A. Kamakura- V. 3. Consumer behavior/edited by Richard P. Bagozzi and Ayalla A. Ruvio- V. 4. Advertising and intergrated communication/edited by Michael A. Belch and George E. Belch- V. 5. Product innovation and management/edited by Barry L. Bayus- V. 6. International marketing/edited by Daniel C. Bello and David A. Griffith- V. 7. Cumulative index
