كليدواژه :
مصرف موسيقايي , موسيقي مردم پسند , جوانان , تهران
چكيده فارسي :
در اين پژوهش كه به شيوه ي پيمايش به انجام رسيده است، تعداد 355 نفر از جوانان تهراني كه به شيوه ي نمونه گيري سهميه اي از ميان جامعه ي آماري انتخاب شده اند، به وسيله ي پرسشنامه اي محقق ساخته مورد پرسش قرار گرفته اند. اين پرسشنامه گرايش به گونه هاي موسيقي مردم پسندي را سنجيده است كه در اين مقاله طبقه بندي شده اند. هدف سنجش گرايش جوانان به اين گونه هاي موسيقي مردم پسند با توجه به دو متغير سن و جنس بوده است. بر اساس نتايج به دست آمده، گرايش گروه هاي سني جوانان به گونه هاي موسيقي مردم پسند مورد بررسي، هيچ تفاوت معناداري مشاهده نشد. اين در حالي است كه تفاوت ميان ميانگين گرايش جوانان زن و مرد به گونه هاي موسيقي مردم پسند متاثر از جريان اصلي، متاثر از موسيقي لس آنجلسي و متاثر از موسيقي كوچه بازاري معنادار بود. زنان به شكل معناداري به گونه هاي موسيقايي متاثر از جريان اصلي و موسيقي لس آنجلسي گرايش بيشتري داشتند. از دلايل اين تفاوت معنادار، علاقه ي زنان به مصرف موسيقي از طريق شبكه هاي تلويزيوني ماهواره اي است.
چكيده لاتين :
Georg Simmel, with a key role in the explanation of the concept of cultural consumption at the end of
the 19th century, considers this concept to have a close relationship with modern lifestyle. According
to his idea, modern lifestyle can be understood only through the distinction between city in its modern
sense and the smaller communities. Simmel believes that it is in the metropolis that the modern lifestyle
takes a distinct form. From this viewpoint, consumption in the cities turns into a key concept for analysis.
Thus the appearance of the concept of “cultural consumption” has accompanied the criticism of modern
culture and society, and has been mainly used in the analysis of lifestyle of modern man. Although all
theoretical discussions about consumption are rooted in economy, due to such classical theorizations in
sociology, consumption has turned into a sociological term. This sociological term, especially in modern
urban contexts, has been used as the basis for numerous studies to describe the identity of citizens. Tehran,
as a metropolis with a complex and mixed cultural structure, provides a context for the consumption of
many different kinds of cultural products; products whose amount and way of consumption by different
classes of people can stimulate reflection, especially on the part of cultural policymakers. Popular music is
one of these products whose consumption, because of its unofficial different kinds, has been a concern for
the authorities who set the official cultural norms in Iran. The hypotheses of the present article which are
based on some domestic sociological research on the consumption of music, are as follows:
a. The degrees of different age groups’ tendency toward the consumption of different kinds of
popular music are significantly different
b. The degrees of men and women’s tendency toward the consumption of different kinds of
popular music are significantly different
These hypotheses are based on the data extracted from a survey on 355 young subjects from Tehran.
According to the results, in comparing the different age groups of the youth’s tendencies toward the
different kinds of popular music, no significant difference was observed. However, comparing male and
female youth’s tendency toward the different kinds of music, including the popular music affected by the
mainstream music, the kind influenced by the so-called “Los Angeles music” and the type affected by
the so-called “street music” (kouchehbazari), showed a significant difference. Women significantly had a
greater tendency toward the music influenced by the main stream music and the Los Angeles music; among
the reasons for this significant difference is women’s interest in the consumption of music from satellite
TV channels.
