مقايسه ميزان مصرف رسانه اي و سواد رسانه اي بين دانشجويان كارشناسي ارشد مديريت رسانه هاي ورزشي، مديريت رسانه و مديريت ورزشي

The Comparison of Media Consumption and Media Literacy Among MA Students of Media Management, Sport Management and Sport Media Management

هدف از اين پژوهش مقايسه ميزان مصرف رسانه اي و سواد رسانه اي بين دانشجويان كارشناسي ارشد مديريت رسانه هاي ورزشي، مديريت رسانه و مديريت ورزشي مي باشد. روش تحقيق اين پژوهش علي-مقايسه اي است. به منظور جمع آوري داده ها از پرسشنامه سواد رسانه اي رجبي (1392) با آلفاي كرونباخ 0/73و از پرسشنامه مصرف رسانه اي حسني (1389) با آلفاي كرونباخ 0/80 استفاده شد. يافته ها نشان داد كه تفاوت معناداري بين ميزان سواد رسانه اي، مصرف رسانه اي و سواد بصري در بين دانشجويان كارشناسي ارشد مديريت رسانه هاي ورزشي، مديريت رسانه و مديريت ورزشي وجود ندارد و همه آنها تنها با اندكي تفاوت، از ميزان متوسط و قابل قبولي از سواد رسانه اي، مصرف رسانه اي و سواد بصري برخوردار هستند. مي توان از يافته هاي پژوهش استنباط كرد كه عملكرد سيستم آموزشي در ارتقاي سطح سواد رسانه اي دانشجويان ضعيف بوده و بدليل عدم وجود آموزش هاي كاربردي نتوانسته بين سطح سواد رسانه اي دانشجويان رسانه با ديگران تفاوتي ايجاد كند. البته اينكه تمامي آزمودني ها از ميزان قابل قبول و متوسطي از سواد رسانه اي و سواد بصري بهره مند هستند، خوب است; اما مي توان در جهت ارتقاي سواد رسانه اي آنها به درجات بالاتر نيز كوشيد.

The purpose of this study is The Comparison of Media Consumption and Media Literacy Among MA Students of Media Management, Sport Management and Sport Media Management. This study is a causative-comparative study. For gathering data, Rajabi (1392) media literacy questionnaire and Hasani(1389) media consumption questionnaire was used. and filled out by 90 MA students which 30 of them were studying in major of Sport Media Management, 30 of them were studying in major of Media Management and 30 of them were studying in major of Sport Management. Reliability of the media literacy questionnaire were computed as 0/73 and media consumption questionnaire were computed as 0/80 using Cronbach-alpha test. There was no significant difference between the amount of media literacy, media consumption and visual literacy among MA students of Sport Media Management, Media Management and Sport Management's majors; and all of them had a moderate amount of them. The results can be concluded that weak performance of the education system was failed in promoting students' media literacy level. and due to lack of practical training on students' media literacy level, educational system also was failed in making a difference between three group of students' media literacy level. All participants had the acceptable and average amount of media literacy, media consumption and visual literacy are good, but we can also try to promote their knowledge of media literacy, media consumption and visual literacy to higher ranks.