كليدواژه :
نمايشگاه موقت , رضايتمندي , بازار سنتي , اصول كالبدي
چكيده فارسي :
در نمايشگاههاي موقت اغلب به ايجاد پوشش توسط سازه توجه مي‌شود و معماران كمتر به ملال آور بودن بازديد و نيازهاي مخاطبان توجه دارند. با توجه به كارايي مطلوب بازارهاي سنتي در طول ساليان متمادي ميتوان گفت كه اصول كالبدي رعايت شده در بازارهاي سنتي، امكاني براي حل مشكلات موجود در نمايشگاههاي موقت خواهند بود. بدين منظور خصيصه‌هاي بازارهاي سنتي استخراج گرديد و با مشاهده ميداني بازارهاي پنج شهر متفاوت، ويژگي‌هاي كالبدي قابل‌سنجش در نمايشگاههاي موقتي شناسايي شدند. سپس به‌وسيله طراحي پرسش‌نامه متناسب با مشكلات نمايشگاههاي موقتي، ميزان كاركرد اين عوامل از 241 نفر در دو نمايشگاه سئول و مصلي، در شهر تهران طي سه روز و سه زمان متفاوت از هرروز، مورد سنجش قرار گرفتند. در بين مؤلفه‌هاي كالبدي برگرفته از بازارهاي سنتي، توسعه نظام راسته محور در ارتباط با رضايتمندي بازديدكنندگان از نمايشگاههاي موقت، بيش‌ترين تأثير را داشته است.
چكيده لاتين :
Nowadays, many traditional Bazaars has been abandoned, while new urban spaces, such as shopping malls don’t
seem attractive to citizens. On the one hand, to prevent the loss of the value of such places, urban projects and
programs are needed. On the other hand, temporary exhibits suffer from the following factors: 1) No place for rest,
play and fun. 2) Lack of attention to how the man in the booth moves and poor circulation. 3) Large width of the
booths 4) No connection to nature (regarding light and ventilation). These are causes of confusion and discontent
of users. Hypothesis holds that Bazaar as a traditional city center, features sustainable architecture, culture, social
and economic. Thus, recognizing and taking advantage of the aforementioned experience can be a solution to the
problems raised by the mobile exhibition that stands today.
Research method were qualitative in the first stage, features of traditional Bazaars were studied in 5 cities: Tehran,
Isfahan, Tabriz, Yazd and Kermanshah. The result of field observations from traditional Bazaar of the cities indicated
that the desirable features of traditional markets could be used to lower the problems of temporary exhibitions.
Maps were drawn, based on the city's cultural heritage early maps, and edited with field surveys, in the GIS
environment. Variation in climate, year of manufacture, and the architectural style were selection criteria.
In second stage, by designing a questionnaire regarding the problems of temporary exhibitions, the rate of function
of these factors was questioned from 241 people.
The questionnaire included 50 questions with answer options ranging from very low to very high in four options.
Tehran International Book Fair (Seoul) and Tehran's International Book Fair (Mossala), as the biggest mobile
exhibition in Iran were selected.
Surveys distributed in three periods, morning, noon and evening, and on three different days of the week.
Selected respondents were randomly in the means of education, occupation and gender. The purpose of the survey,
was to collect and analyze in SPSS software.
The results show that physical characteristics of the markets are functional in following areas: 1) Linear expansion
of the market. 2) Definition of traditional Bazaar orders for different classes. 3) Creating »Charsoo« the confluence
orders. 4) The proportion of the size of orders by emphasizing the width of the bottom. 5) Defined width that can
be seen by human eye. 6) Nature lighting and ventilation. 7) Marquee with aesthetic and functional performance.
The first principle is respect for the width of the bottom row. The booth shall be located on the sides were visits are
more easily done. The second principle defines the location of the booth for a break, by considering a wide range of
human needs, not only to cover an Architecture Exhibition, but also to meet the social and cultural characteristics.
So paying attention to other areas of human needs can increase the satisfaction of exhibition environments. This
important issue has also been proven in relation to the satisfaction of visitors with interior design (73%) and green
space (78%).
