ارزيابي ‌مولفه‌هاي ‌تاثيرگذار بر رضايتمندي ‌از مقاصد گردشگري (مطالعه ‌موردي: ‌شهر هاي ساحلي استان بوشهر)

Evaluation Efective Authors On satisfaction For tourist destinations The Case of coastal Cities of Boushehr province

گردشگري شهري تركيب پيچيده‌اي از فعاليت‌هاي مختلفي است كه از به‌هم پيوستن ويژگي‌هاي محيطي و ميزان توانمندي جاذبه‌هاي شهري در جذب بازديدكنندگان و ارائه خدمات مناسب شكل مي‌گيرد. نخستين شرط موفقيت هر شهر در توسعه گردشگري، وجود زيرساختهاي مناسب شهري، يكپارچگي همه سازمانهاي ذيربط و مديريت عاقلانه و مدبرانه در عرصه‌هاي سياسي، فرهنگي و اجتماعي است. از طرف ديگر تنسيق و آمايش جاذبه‌هاي شهر، استفاده پايدار از منابع گردشگري، ايجاد امكانات و تسهيلاتي است كه دسترسي به جاذبه‌ها را تسهيل مي‌كند، دومين شرط لازم در توسعه گردشگري رضايت خاطر بازديدكنندگان و كنترل محلي است. هـدف ايـن تحقيـق، ارزيابي عوامل تاثيرگذار بر رضايت‌مندي گردشگران از توسعه گردشگري پايدار در شهرهاي ساحلي استان بوشهر است. روش تحقيق، توصيفي- تحليلي و گردآوري اطلاعات از طريق روش پيمايشي و با استفاده از پرسشنامه مي‌باشد. داده‌هاي پژوهش از350 پرسشنامه گردآوري و با روش آمار توصيفي و تحليل عاملي مورد تجزيه و تحليل قرار گرفته است. بر اساس نتايج ازمون همبستگي پيرسون، همبستگي بين كيفيت امكانات زيرساختي، كيفيت رفتار جامعه ميزبان، كيفيت خدمات و كيفيت محيطي با ميران رضايت گردشگران به ترتيب ، 0/723، 0/648، 0/855 و 0/560 است كه به ترتيب مولفه هاي كيفيت خدمات، كيفيت امكانات زيرساختي، كيفيت رفتار جامعه ميزبان و كيفيت محيطي بيشترين و كمترين ميزان همبستگي را با عامل رضايتمندي گردشگران نشان مي دهند. اين امر نشان دهند اهميت قابل توجه اين عوامل در جذب گردشگران در شهرهاي ساحلي استان بوشهر بوده و مي تواند مبنايي براي برنامه ريزي و توسعه گردشگري ساحلي در استان بوشهر باشد.

Urban tourism is formed by combination of environmental capacities and by provision of suitable services in obtaining tourists’ satisfaction. This type of tourism is the most profitable type of one in the advanced countries and has significant effects on urban spaces in different economic, social, cultural, ecologic fields. But urban attractions development for the sustainable use of tourism sources and its development requires special attention to provide possibilities and equipment facilitating access to the attractions and to cause drawing the tourists’ satisfaction. So, the cities which possess the necessary capacities including environmental attractions and enough infrastructures for development will be successful in tourism. In fact, urban capacities are considered to be a ground-maker for tourism cycle development, but what makes these capacities economic and sustainable is the customer’s (tourism) satisfaction. This requires a systematic approach relative to tourism activity to provide its development ground through creating and supplying the required facilities. Bushehr province coasts have a high potential for the tourism and are considered among the coastal tourism attractions in the province and the region. Since the required facilities are the first step to attract and keep the tourists means their re-demand, the cognition of the region situation in terms of the existence of a level of these factors provides a ground to get familiar with the region’s tourism situation and its pathology and development in order to create their satisfaction and loyalty to the destination meeting the tourists’ needs and expectations. The aim of this research is to evaluate the components affecting on satisfaction with tourism destinations in coastal cities of Bushehr province. The method of the present research is descriptive-analytical in which collecting the components affecting on satisfaction with tourism destinations has been conducted through the questionnaire. Measuring the relationship amount of components affecting on satisfaction was analyzed using factor analysis model and Pearson correlation test. According to the results of Pearson correlation test, the correlation among the infrastructure possibilities’ quality, the host community’s behavior quality, service quality and environment quality with tourists’ satisfaction amount are 0.723, 0.684, 0.855 and 0.560 respectively in which the services quality, infrastructure possibilities’ quality, the host community’s behavior quality, and environment quality components respectively show the most and the least correlation amount with tourists’ satisfaction factor. This is an indicative of community host’s culture and their attitude towards tourists entering these cities rooting in hospitality culture of the residents of this region of the country and can be a base for planning and developing coastal tourism.