ﺑﺮرﺳﯽ ﺑﺎزﺧﻮرد اﺳﺘﻔﺎده از ﻣﻮﺗﻮرﻫﺎي ﺟﺴﺘﺠﻮي ﮔﻮﮔﻞ و ﯾﺎﻫﻮ در ﭘﮋوﻫﺶﻫﺎي داﻧﺸﺠﻮﯾﯽ )ﻣﻄﺎﻟﻌﻪ ﻣﻮردي: داﻧﺸﺠﻮﯾﺎن ﺗﺤﺼﯿﻼت ﺗﮑﻤﯿﻠﯽ داﻧﺸﮕﺎه ﭘﯿﺎم ﻧﻮر ﺑﺎﺑﻞ(

Survey of Feedback on Using Google and Yahoo Search Engines in Student's Researches (Case Study: Postgraduate Students of Payame Noor University in Babol)

ﺪف: ﻫﺪف ﭘﮋوﻫﺶ ارزﯾﺎﺑﯽ ﺑﺎزﺧﻮرد اﺳﺘﻔﺎده از ﻣﻮﺗﻮرﻫﺎي ﺟﺴﺘﺠﻮي ﮔﻮﮔﻞ و ﯾﺎﻫﻮ در ﭘﮋوﻫﺶﻫﺎي داﻧﺸﺠﻮﯾﺎن ﺗﺤﺼﯿﻼت ﺗﮑﻤﯿﻠﯽ داﻧﺸﮕﺎه ﭘﯿـﺎم ﻧﻮر ﺑﺎﺑﻞ اﺳﺖ. روشﺷﻨﺎﺳﯽ: اﯾﻦ ﭘﮋوﻫﺶ از ﻧﻈﺮ ﻫﺪف ﮐﺎرﺑﺮدي و ﺑﻪ روش ﭘﯿﻤﺎﯾﺸﯽ ﺗﺤﻠﯿﻠﯽ اﻧﺠﺎم ﺷﺪه اﺳﺖ. اﺑﺰار ﭘﮋوﻫﺶ از ﻧﻮع ﭘﺮﺳﺸﻨﺎﻣﻪ ﻣﺤﻘﻖﺳﺎﺧﺘﻪ ﺑﻮد ﮐﻪ رواﯾﯽ آن از ﻃﺮﯾﻖ ﻣﺸﻮرت ﺑﺎ ﻣﺘﺨﺼﺼﺎن اﺧﺬ ﺷﺪ و ﭘﺎﯾﺎﯾﯽ آن ﺑﺮاﺳﺎس آزﻣﻮن اﻟﻔﺎي ﮐﺮﻧﺒﺎخ ﻣﻌﺎدل 0/839 ﺗﻌﯿﯿﻦ ﺷﺪ. ﺟﺎﻣﻌﮥ آﻣﺎري ﺷـﺎﻣﻞ داﻧﺸﺠﻮﯾﺎن ﺗﺤﺼﯿﻼت ﺗﮑﻤﯿﻠﯽ داﻧﺸﮕﺎه ﭘﯿﺎم ﻧﻮر ﺑﺎﺑﻞ ﺑﻪ ﺗﻌﺪاد 151 ﻧﻔﺮ ﺑﻮد و ﺣﺠﻢ ﻧﻤﻮﻧﻪ ﺑﺮاﺳﺎس ﻓﺮﻣﻮل ﮐﻮﮐﺮان 108 ﻧﻔﺮ ﺑـﻪ دﺳـﺖ آﻣـﺪ. روش ﻧﻤﻮﻧﻪﮔﯿﺮي از ﻧﻮع ﺗﺼﺎدﻓﯽ ﺑﻮد. ﺟﻬﺖ ﺗﺠﺰﯾﻪ و ﺗﺤﻠﯿﻞ دادهﻫﺎ از ﻧﺮماﻓﺰار Spss ﻧﺴﺨﻪ 22 اﺳﺘﻔﺎده ﺷﺪ. ﯾﺎﻓﺘﻪﻫﺎ: ﯾﺎﻓﺘﻪﻫﺎ ﻧﺸﺎن داد ﮐﻪ ﺑﯿﻦ رﺿﺎﯾﺖ داﻧﺸﺠﻮﯾﺎن از ﻣﻮﺗﻮر ﺟﺴﺘﺠﻮي ﮔﻮﮔﻞ و ﯾﺎﻫﻮ ﺗﻔﺎوت ﻣﻌﻨﯽدار وﺟﻮد داﺷﺖ )0/001 P=(، ﺑﯿﻦ ﺑﺎزﺧﻮرد ﺷﻨﺎﺧﺖ داﻧﺸﺠﻮﯾﺎن از ﺷﺎﺧﺺﻫﺎي ﻣﺆﺛﺮ ﺑﺮ ﺑﺎزﯾﺎﺑﯽ اﻃﻼﻋﺎت از ﻣﻮﺗﻮرﻫﺎي ﻣﻮردﺑﺤﺚ ﺗﻔﺎوت ﻣﻌﻨﯽدار وﺟﻮد اﺳﺖ )0/001 P=(، ﻣﯿﺎﻧﮕﯿﻦ ﻣﺆﻟﻔﻪﻫﺎي ﻣﻮرد ﺑﺮرﺳﯽ ﺑﺮاي ﻣﻮﺗﻮر ﺟﺴﺘﺠﻮي ﮔﻮﮔﻞ ﻧﺴﺒﺖ ﺑﻪ ﻣﻮﺗﻮر ﺟﺴﺘﺠﻮي ﯾﺎﻫﻮ ﺑﯿﺸﺘﺮ اﺳﺖ )ﮔﻮﮔﻞ 4/04 و ﯾﺎﻫﻮ: اﺳﺘﻔﺎده 3/76(، ﺑـﻪﻃﻮري ﮐـﻪ آزﻣـﻮن اﻧﺠﺎم ﺷﺪه ﺑﯿﻦ اﯾﻦ دو ﻣﻮﺗﻮر از اﯾﻦ ﻧﻈﺮ ﺗﻔﺎوت ﻣﻌﻨﯽدار ﻧﺸﺎن داد )0/001 P=(، داﻧﺸﺠﻮﯾﺎن از ﻣﻮﺗﻮرﻫﺎي ﮔﻮﮔﻞ و ﯾﺎﻫﻮ ﺑﯿﺸﺘﺮ ﺑـﻪﻣﻨﻈﻮر »اﻧﺘﺨـﺎب ﻣﻮﺿﻮع« اﺳﺘﻔﺎده ﻣﯽﮐﻨﻨﺪ.

Purpose: Evaluation feedback on using Google and Yahoo search engines in postgraduate students’ researches of Payame Noor University in Babol. Methodology: This research is applied and survey - analytical. The research tool was a researcher-made questionnaire that its validity was obtained by consulting the experts and reliability was determined based on Cronbach's alpha test(0.839). The statistical population included 151 graduated students of Payam Noor University in Babol and the sample size was 108 according to the Cochran formula. The Sampeling method was random. For data analysis software SPSS version 22 was used. Findings: There was a significant difference between the satisfaction of students from the Google search engine and Yahoo(P=0.001). There is a significant difference between the students' familiarity with the factors affecting the search engines(P=0.001).The average of the components examined for the Google search engine is higher than Yahoo's search engine (Google =4.04 Vs. Yahoo=3.76) and this difference was significan(P=0.001) .The students use these search engines to choose the subject of research. Conclousion: Students use Google's search engine at different stages of their research more than Yahoo.