تحليل اهميت ـ عملكرد ويژگي‌هاي مسيرهاي دوچرخه موثر بر تصميم دوچرخه سواري با كاربرد مدل IPA

The importance – performance analysis of characteristics of bike paths effect on cycling decision with IPA model application

هدف تحقيق حاضر تحليل اهميت ـ عملكرد ويژگي هاي مسيرهاي دوچرخه موثر بر تصميم دوچرخه سواري با كاربرد مدل IPA بود. روش تحقيق توصيفي از نوع تحليلي بود. جامعه آماري تحقيق حاضر را كليه كاربران سيستم اشتراك دوچرخه شهر اصفهان تشكيل داده بودند كه به روش نمونه گيري در دسترس 384 نفر به عنوان نمونه تحقيق انتخاب شدند. ويژگي هاي مسير دوچرخه با بررسي دقيق ادبيات و پيشينه تحقيق شناسايي و جهت طراحي پرسشنامه تحقيق استفاده شدند. روايي پرسشنامه توسط نظر 10 نفر از متخصصين و صاحبنظران بررسي و پايايي آن از طريق ضريب آلفاي كرونباخ بررسي كه ضريب آلفا براي پرسشنامه مذكور در بعد اهميت (93/0) و در بعد عملكرد (94/0) محاسبه شد. تجزيه و تحليل داده ها توسط روش هاي آمار توصيفي و آمار استنباطي انجام گرفت. نتايج تحقيق نشان داد تمام 34 ويژگي مسيرهاي دوچرخه در ناحيه "تمركز بر آن" قرار گرفتند كه اين ويژگي ها نيازمند اقدام اصلاحي فوري بوده و از اين لحاظ در اولويت بالايي قرار دارند.

Abstract: The purpose of the present research was the importance-performance analysis of characteristics of bike paths effect on cycling decision with IPA model application. The research method was descriptive in the type of analytical. The statistical population of this study was all user of the bike sharing system of Isfahan city that 384 people were selected by available sampling as research sample. The bike path’s characteristics with an exact review of research literature were recognized and used for research questionnaire design. The validity of the questionnaire was investigated by 10 professors and experts and its reliability by Cronbach's alpha coefficient investigated that alpha coefficient in importance dimension 0.93 and in performance dimension 0.94 was calculated. The data analysis was done with descriptive and inferential statistics method. The research results showed all 34 bike path’s characteristics affecting the decision to cycling on concentrate here area “where the factors that give low satisfaction score from users, but they are important in their opinion” was maintained. Such characteristics require immediate corrective action and in this respect is a high priority. So, it is necessary urban authorities have a special focus on eliminating these deficiencies on existing bicycle paths and considering them to design future paths for expanding bikes riding in the daily lives of citizens and replacing them with motor vehicles. Bike Paths