مقايسه تناسب حاميان مالي تيم ملي واليبال ايران

Fit comparison between sponsors in Iran national volleyball team

ﻫﺪف، ﻣﻘﺎﯾﺴﻪ ﺗﻨﺎﺳﺐ ﺣﺎﻣﯿﺎن ﻣﺎﻟﯽ ﺗﯿﻢ ﻣﻠﯽ واﻟﯿﺒﺎل ﺑﺎ اﯾﻦ ﺗﯿﻢ از دﯾﺪﮔﺎه ﺗﻤﺎﺷﺎﭼﯿﺎن اﺳﺖ.ﺗﺤﻘﯿﻖ از ﻧﻮع ﭘﯿﻤﺎﯾﺸﯽ و ﺑﺮاي ﺟﻤﻊ آوري دادهﻫﺎ از روش ﻧﻤﻮﻧﻪﮔﯿﺮي ﺗﺼﺎدﻓﯽ اﺳﺘﻔﺎده ﺷﺪ. ﺑﺮاي ﺟﻤﻊآوري دادهﻫﺎ از ﭘﺮﺳﺸﻨﺎﻣﻪ زدراوﮐﻮﯾﭻ و ﻫﻤﮑﺎران اﺳﺘﻔﺎده ﺷﺪ. آنﻫﺎ، ﺑﺮاي ﺑﺮرﺳﯽ ﺗﻨﺎﺳﺐ از ﻧﻪ ﺑﻌﺪ ﺧﺮد و دو ﺑﻌﺪ ﮐﻼن اﺳﺘﻔﺎده ﮐﺮدﻧﺪ. ﺑﺮاي ﻣﻘﺎﯾﺴﻪ از آزﻣﻮن ﺗﺤﻠﯿﻞ وارﯾﺎﻧﺲ ﭼﻨﺪﮔﺎﻧﻪ و ﺑﺮاي آزﻣﻮنﻫﺎي ﺗﻌﻘﯿﺒﯽ از آزﻣﻮن ﺷﻔﻪ و ﺑﺮاي ﺗﺤﻠﯿﻞ از ﻧﺮم اﻓﺰار STATISTICAاﺳﺘﻔﺎده ﺷﺪ. آزﻣﻮنﻫﺎي اﻧﺪازهﮔﯿﺮي و ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري ﺑﺮاي ﺳﻪ ﺣﺎﻣﯽ ﻣﺎﻟﯽ ﻧﯿﺰ ﺑﺎ اﺳﺘﻔﺎده از ﻧﺮم اﻓﺰار M Plus ﻣﻮرد ﺑﺮرﺳﯽ ﻗﺮار ﮔﺮﻓﺖ. ﻧﺘﺎﯾﺞ آزﻣﻮن ﺗﺤﻠﯿﻞ وارﯾﺎﻧﺲ ﭼﻨﺪﮔﺎﻧﻪ ﻧﺸﺎن داد ﺑﯿﻦ اﺑﻌﺎد ﻣﺨﺘﻠﻒ ﺧﺮد و ﮐﻼن ﺗﻨﺎﺳﺐ، ﺑﺠﺰ ﺑﻌﺪ ﺟﻐﺮاﻓﯽ، اﺧﺘﻼف ﻣﻌﻨﺎداري ﺑﯿﻦ ﺳﻪ ﺣﺎﻣﯽ ﻣﺎﻟﯽ وﺟﻮد دارد. اﻣﺎ آزﻣﻮن ﺗﻌﻘﯿﺒﯽ ﻧﺸﺎن داد ﺑﯿﻦ اﺑﻌﺎد ﻣﺨﺘﻠﻒ ﺗﻨﺎﺳﺐ ﺑﺎﻧﮏ دي و ﻫﻤﺮاه اول، ﺗﻔﺎوت ﻣﻌﻨﺎداري وﺟﻮد ﻧﺪارد و ﺑﯿﻦ اﺑﻌﺎد ﻣﺨﺘﻠﻒ ﺗﻨﺎﺳﺐ ﻣﺠﯿﺪ و ﻫﻤﺮاه اول و ﻫﻤﭽﻨﯿﻦ ﻣﺠﯿﺪ و ﺑﺎﻧﮏ دي، ﺑﻪ ﺟﺰ ﻣﻘﺎﯾﺴﻪ ﺑﻌﺪ ﻣﺸﺎرﮐﺖ ﺑﯿﻦ ﺑﺮﻧﺪ ﻣﺠﯿﺪ و ﻫﻤﺮاه اول و ﻣﻘﺎﯾﺴﻪ ﺑﻌﺪ ﻣﺄﻣﻮرﯾﺖ ﺑﯿﻦ ﺑﺮﻧﺪ ﻣﺠﯿﺪ و ﺑﺎﻧﮏ دي، ﻫﻤﻪ اﺑﻌﺎد ﺗﻔﺎوت ﻣﻌﻨﺎداري را ﻧﺸﺎن ﻣﯽدﻫﻨﺪ. آزﻣﻮنﻫﺎي اﻧﺪازهﮔﯿﺮي و ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري ﺑﺮاي ﺳﻪ ﺣﺎﻣﯽ ﻣﺎﻟﯽ، ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﺷﺎﺧﺺﻫﺎي ﺗﻌﺮﯾﻒ ﺷﺪه، ﻧﺘﺎﯾﺞ ﻗﺎﺑﻞ ﻗﺒﻮﻟﯽ را ﻧﺸﺎن دادﻧﺪ.ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻧﺘﺎﯾﺞ اﯾﻦ ﺗﺤﻘﯿﻖ، ﺣﺎﻣﯿﺎن ﻣﺎﻟﯽ و ﺗﯿﻢﻫﺎ ﺑﺮاي اﻓﺰاﯾﺶ راﺑﻄﻪ ﺑﺮد-ﺑﺮد، ﺑﻬﺘﺮ اﺳﺖ ﺑﺮ راﺑﻄﻪ ﻣﺘﻨﺎﺳﺒﯽ ﺗﻤﺮﮐﺰ ﮐﺮده و در ﺻﻮرﺗﯽ ﮐﻪ اﯾﻦ راﺑﻄﻪ ﺣﻤﺎﯾﺘﯽ از ﻣﻨﻈﺮ ﭘﺎﺳﺦدﻫﻨﺪﮔﺎن، ﻣﺘﻨﺎﺳﺐ ﺑﻪ ﻧﻈﺮ ﻧﻤﯽرﺳﺪ، ﺑﺎ اﻗﺪاﻣﺎﺗﯽ ﻣﻮارد ﻣﺘﻨﺎﺳﺐ ﺧﻮدﺷﺎن ﺑﺎ ﻣﻮرد ﺣﻤﺎﯾﺖ ﺷﺪه را روﺷﻦﺳﺎزي ﮐﻨﻨﺪ.

Purpose of this study is fit comparison between Iran men national volleyball team and its sponsors from participants’ point of views. This study is survey-based and has been used random sampling for gathering data. We used Zdravkovic and collegues’ questionnaires for gathering required data. For measuring fit, they used from nine micro dimensions and two macro dimensions. For comparison of these dimensions, we used MANOVA and Scheffe post-hoc tests by using STATISTICA software. Measurement and SEM tests were analysed by M Plus software. Results: Results of MANOVA tests showed that there are significant difference between micro and macro dimensions fit -except geography- between three sponsors, but post-hoc tests showed that there are not significant difference between different dimensions of fit between Day bank and Hamrah Aval and there are significant difference between all fit dimensions of Merooj and Day bank –except involvement- and also between Merooj and Hamrah Aval –except mission-. Measurement and SEM tests showed good results (fit) for three sponsors. Discussion: According to obtained results from this study, for improving this win-win relationship, it is better that sponsors and teams focus on a fit relationship and if it does not seem fit from participants’ point of view, they should do some promotional activity for clarifying this relationship.