عنوان مقاله :
بررسي ويژگيهاي روانسنجي پرسشنامة هويت تيمي هواداران در صنعت ورزش ايران
عنوان به زبان ديگر :
Psychometric Properties of Team Identity Scale of Fans in Sports Industry of Iran
پديد آورندگان :
ﻣﻨﺘﻈﺮي، اﻣﯿﺮ داﻧﺸﮕﺎه ﻧﯿﺸﺎﺑﻮر - داﻧﺸﮑﺪة ﻋﻠﻮم اﻧﺴﺎﻧﯽ , ﻃﺎﻟﺐ ﭘﻮر، ﻣﻬﺪي داﻧﺸﮕﺎه ﻓﺮدوﺳﯽ ﻣﺸﻬﺪ - داﻧﺸﮑﺪة ﻋﻠﻮم ورزﺷﯽ , اﻧﺪام، رﺿﺎ داﻧﺸﮕﺎه ﺻﻨﻌﺘﯽ ﺷﺎﻫﺮود - داﻧﺸﮑﺪة ﺗﺮﺑﯿﺖ ﺑﺪﻧﯽ و ﻋﻠﻮم ورزﺷﯽ , ﮐﺎﻇﻢ ﻧﮋاد، اﻧﻮﺷﯿﺮوان داﻧﺸﮕﺎه ﺗﺮﺑﯿﺖ ﻣﺪرس - داﻧﺸﮑﺪة ﻋﻠﻮم ﭘﺰﺷﮑﯽ
كليدواژه :
بازاريابي , تحليل عاملي , روايي سازه , نگرش هواداران
چكيده فارسي :
ﻫﺪف از ﭘﮋوﻫﺶ ﺣﺎﺿﺮ ﺗﻌﯿﯿﻦ رواﯾﯽ و ﭘﺎﯾﺎﯾﯽ ﻧﺴﺨﮥ ﻓﺎرﺳﯽ ﭘﺮﺳﺸﻨﺎﻣﮥ ﺳﻨﺠﺶ ﻫﻮﯾﺖ ﺗﯿﻤﯽ ﺑﻮد. ﺑﺪﯾﻦﻣﻨﻈﻮر، 820 ﻧﻔﺮ از ﻫﻮاداران ورزﺷﯽ در ﻟﯿﮓ ﺑﺮﺗﺮ ﻓﻮﺗﺒﺎل اﯾﺮان (ﻟﯿﮓ ﭘﺎﻧﺰدﻫﻢ) ﺑﻪﺻﻮرت ﻧﻤﻮﻧﻪﮔﯿﺮي ﺗﺼﺎدﻓﯽ ـ ﻃﺒﻘﻪاي اﻧﺘﺨﺎب ﺷﺪﻧﺪ و ﭘﺮﺳﺸﻨﺎﻣﻪﻫﺎ را ﺗﮑﻤﯿﻞ ﮐﺮدﻧﺪ. روش اﺟﺮا ﺑﺪﯾﻦ ﺷﮑﻞ ﺑﻮد ﮐﻪ اﺑﺘﺪا ﺑﺎ اﺳﺘﻔﺎده از روش ﺑﺎزﺗﺮﺟﻤﻪ، رواﯾﯽ ﺻﻮري و ﺻﺤﺖ ﺗﺮﺟﻤﮥ ﻧﺴﺨﮥ ﻓﺎرﺳﯽ ﭘﺮﺳﺸﻨﺎﻣﻪ ﺗﺄﯾﯿﺪ ﺷﺪ. در اداﻣﻪ ﺑﺮاي ﺗﻌﯿﯿﻦ رواﯾﯽ ﺳﺎزة ﭘﺮﺳﺸﻨﺎﻣﻪ از ﺗﺤﻠﯿﻞ ﻋﺎﻣﻠﯽ ﺗﺄﯾﯿﺪي ﻣﺒﺘﻨﯽ ﺑﺮ ﻣﺪل ﻣﻌﺎدﻻت ﺳﺎﺧﺘﺎري و ﺑﺮاي ﺗﻌﯿﯿﻦ ﻫﻤﺴﺎﻧﯽ دروﻧﯽ ﭘﺮﺳﺸﻨﺎﻣﻪ از ﺿﺮﯾﺐ آﻟﻔﺎب ﮐﺮوﻧﺒﺎخ اﺳﺘﻔﺎده ﺷﺪ. ﻧﺘﺎﯾﺞ ﻧﺸﺎن داد، ﺗﺤﻠﯿﻞ ﻋﺎﻣﻠﯽ ﺗﺄﯾﯿﺪي ﻣﺮﺗﺒﮥ اول (0/02= CFI =0/99،GFI =0/96، RMSEA =0/04،SRMR) و دوم (0/045= CFI =1،GFI =0/94، RMSEA =0/054،SRMR) و ﻧﯿﺰ ﺿﺮﯾﺐ آﻟﻔﺎي ﮐﺮوﻧﺒﺎخ )0/93=α( ﻧﺴﺨﮥ ﻓﺎرﺳﯽ ﭘﺮﺳﺸﻨﺎﻣﮥ ﺳﻨﺠﺶ ﻫﻮﯾﺖ ﺗﯿﻤﯽ، از ﺳﺎﺧﺘﺎر 6 ﻋﺎﻣﻠﯽ 18 ﮔﻮﯾﻪاي ﭘﺮﺳﺸﻨﺎﻣﮥ اﺻﻠﯽ ﺣﻤﺎﯾﺖ ﮐﺮده و رواﯾﯽ و ﭘﺎﯾﺎﯾﯽ آن را ﺗﺄﯾﯿﺪ ﻣﯽﮐﻨﺪ. در ﻧﺘﯿﺠﻪ ﻣﯽﺗﻮان از ﻧﺴﺨﮥ ﻓﺎرﺳﯽ ﭘﺮﺳﺸﻨﺎﻣﮥ ﺳﻨﺠﺶ ﻫﻮﯾﺖ ﺗﯿﻤﯽ ﺑﻪﻋﻨﻮان اﺑﺰاري ﺑﺮاي ﻣﻄﺎﻟﻌﻪ و ارزﯾﺎﺑﯽ ﻫﻮﯾﺖ ﺗﯿﻤﯽ ﻫﻮاداران اﯾﺮاﻧﯽ ﺑﻬﺮه ﺑﺮد.
چكيده لاتين :
The purpose of this study was to determine the validity and reliability of The Persian version of the Team Identity Scale. For this purpose, The statistical sample of the study was (N=820) sports fans in Iran’s Football Premier League were chosen by stratified random sampling and completed the questionnaires. The method of the research was as follows: first, with the use of translation-back translation methods, face validity and translate accuracy of the Persian version of the questionnaires were confirmed. second, Confirmatory factor analysis based on structural equations was used for validation of the structure of the questionnaire, and Cronbach’s alpha coefficient was used for the internal consistency of the questionnaire. The results showed that first-order (GFI=.96; CFI=.99; RMSEA=.04; SRMR=.02) and second-order confirmatory factor analysis (GFI=.94; CFI=1.00; RMSEA=.054; SRMR=.045), and Cronbach’s alpha coefficient (α=. 93) of the Persian version of Team*ID scale supported 6-factor and 18-items structure of the initial questionnaire, and confirm construct validity and internal consistency of the Team*ID scale. In conclusion, it can use the Persian version of the Team*ID scale as a tool for study and evaluation of team identification of sports fans in Iran.
عنوان نشريه :
پژوهش هاي فيزيولوژي و مديريت در ورزش